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Social Media Management

Your brand,
always showing up.

Consistent, on-brand social media is one of the highest-ROI things a local Upstate NY business can do — and one of the hardest to maintain alone. We take it completely off your plate.

What We Manage

Every platform
your customers use.

We manage your presence across the platforms that matter most to your audience — so your brand is consistent, active, and growing whether you're watching or not.

Each platform gets a tailored approach. What works on Instagram doesn't work on LinkedIn. We know the difference.

Instagram

Feed posts, Reels, Stories, and Highlights — all designed to grow your following and drive real engagement from local customers.

Reels · Stories · Feed · Shopping

TikTok

Short-form video content crafted for TikTok's algorithm — trending formats, native editing style, and captions that hook in the first 3 seconds.

Short-Form Video · Trending Audio

Facebook

Page management, community posts, event promotion, and targeted local ad campaigns to reach customers in your service area.

Page · Groups · Events · Ads

LinkedIn

Professional thought leadership, company updates, and B2B networking content that positions you as the go-to expert in your field.

Company Page · Posts · Articles
30+
Posts Created Monthly
4+
Platforms Managed
24/7
Brand Monitoring
100%
Brand Consistent
Our Process

How we manage
your social.

A structured monthly process that keeps your brand active, consistent, and growing — without you having to think about it.

01 — Discovery & Audit

We audit your existing presence, analyze your competitors, and understand your brand voice before we write a single caption.

02 — Strategy & Calendar

Monthly content calendar built around your business goals, local events, seasonal trends, and platform-specific best practices.

03 — Content Production

We design graphics, write captions, produce short-form video, and build every piece of content aligned with your brand identity.

04 — Schedule & Publish

Posts go live at the optimal time for your audience on every platform — no manual posting required on your end.

05 — Engagement & Community

We monitor comments, respond to messages, and engage with your community so your audience feels heard and valued.

06 — Monthly Report

A plain-English performance report showing reach, engagement, follower growth, and what we're optimizing for next month.

4.2K REACH +18% GROWTH 312 ENGAGES 89 NEW FOLLOWS IG TK FB LI SCHEDULED
Plans & Packages

Find the right
level of support.

Every plan is fully managed. You never have to log in, schedule, or create content. We handle everything — you just approve the monthly calendar.

Starter
Essential Presence

Perfect for businesses just getting started with social or looking to maintain a clean, consistent presence on key platforms.

2 platforms managed
12 posts per month
Monthly content calendar
Caption writing & design
Hashtag research
Monthly analytics report
Full Service
Brand Takeover

For brands ready to dominate every channel — fully managed across all platforms with ad management, content shoots, and strategic oversight.

All platforms managed
40+ posts per month
8+ Reels & video per month
Monthly on-location content shoot
Paid social ads management
Influencer & collab outreach
Weekly strategy calls
Full analytics dashboard access

All plans are month-to-month. No long-term contracts. Custom packages available — ask us.

Content We Create

Content that
converts.

Short-Form Video

Instagram Reels & TikTok

Hook-first short-form video designed for the algorithm — trending formats, native editing style, and brand-consistent visuals.

BRAND PROMO VALUE
Feed Design

Branded Feed Posts & Graphics

Scroll-stopping graphics that maintain a cohesive grid aesthetic while mixing promotional, educational, and brand storytelling content.

+24% 3.8K
Reporting

Monthly Analytics Reports

Plain-English monthly reports showing reach, engagement, follower growth, top-performing content, and next month's strategy adjustments.

Why Thread

We're different because
we're local.

Upstate NY Native

We know Lake George in July, Saratoga in August, and what makes Glens Falls tick. Local knowledge shapes every piece of content we create.

Brand-First Thinking

Every post is an extension of your brand identity — same voice, same colors, same quality. We never treat social as separate from your brand.

Real Humans

No offshore teams, no AI-generated captions, no templates. Real people who know your business write every word and design every post.

Tied to Results

We don't measure success in vanity metrics. We track reach, leads, website clicks, and local brand awareness — things that actually grow your business.

Stop posting
when you remember.

Let Thread handle your social — consistently, on-brand, every single day.

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